More than 2 million tickets for sporting events and concerts sold in Dublin this year, and the number of ticket sales across the capital has surged, with more than $1bn spent in the first eight weeks of the year.
The number of tickets sold rose to about 6,200, from about 3,400 a year ago, the city’s Office of Traffic Tickets (OTT) reported today.
The increase was due to an increase in the number and variety of ticket-holders and an increase on sales in previous years.
It is the second year in a row that the number has soared, and is up 30 per cent on last year’s figure of 5,000.
While the OTT is confident that it is able to increase ticket sales to a level comparable to last year, it acknowledged that ticket sales at sporting events, concerts and festivals will continue to be low in the years ahead.
“There are some very significant issues in the economy and the business of ticketing that require attention,” OTT Chief Executive, Pat Finucane, said.
“There is a real opportunity for ticketing companies to make a substantial return on the investment that they have made in ticketing over the last 10 to 15 years.”
“The financial situation of ticket agents has been a key factor in the recent ticket sales,” Mr Finucana said.
“The average ticket agent has seen their turnover fall from $2.7 million to $1.7m in the last five years, which has resulted in the sale of less than 5 per cent of their business.”
We want to make sure that the business is growing, and it is critical that we maintain the current pace of growth.
“The number of new business licences that have been granted has also increased by an average of 50 per cent over the past four years.”
With the continued growth of our economy, there are some areas where we need to continue to invest in ticket management, but the majority of those areas have already been addressed.
“While some tickets are sold through ticket resellers, other ticket sales are made on the back of a pre-sale and are subject to a number of restrictions.
In the future, we will continue with a greater focus on these opportunities as we look to drive up our ticket sales, but as this is a global market, we need all of our partners in the ticketing industry to play their part,” he said.””
We see demand in all walks of life.
In the future, we will continue with a greater focus on these opportunities as we look to drive up our ticket sales, but as this is a global market, we need all of our partners in the ticketing industry to play their part,” he said.”
If we are to maintain this level of ticket revenue, we are also going to need all our stakeholders to step up and play their role.”
I want to thank all of the ticket sellers who have been helping us drive ticket sales up.
“The OTT has also announced that its new website www.ticket.ie will now allow people to purchase tickets online for €3.99 or by calling a toll free number on 0800 038 0000.
Tickets can be bought online or by telephone at www.tickets.ie.